Turning a Single Wellness Clinic into a 22-City Franchise Network

A founder-led wellness clinic built a SOP-driven franchise system and crossed 50 units across Tier-1 and Tier-2 cities in under 3 years.

Aarogya Wellness had a loyal local following but no scalable system. We documented 140+ SOPs, built a 21-day onboarding academy, and introduced a territory-protected master franchise model for Tier-2 expansion. The brand moved from owner-operated to network-managed within 14 months. Lead generation was centralised with performance marketing, while franchisees focused on service delivery. Result: 50+ units in 22 cities, average payback period of 19 months, and a Net Promoter Score of 71 across the network.